Welcome back dear faithful readers of CF MODA, we are always very satisfied and honored to have you here with us again. In today’s article, we will talk about Italian fashion. We’re going to see how it has changed over time and we’re going to analyze its evolution between history and styles.
Brief history of fashion in Italy
Have you ever wondered when Italian high fashion was born?
The well-known buyer Giovanni Battista Giorgini, in 1951, decided to organize the First Italian High Fashion Show, a private event for journalists and buyers from the United States, managing to convince them to participate in the event.
Even the day after the kermesse in Paris, which until that period was considered the only city of high fashion brands.
This event, which was held at Villa Torrigiani, was attended by the best Italian stylists, such as the Fontana sisters, Emilio Schubert, Vita Noverasco, Joe Veneziani, Carosa, Simonetta, Marucelli and the great Emilio Pucci, and was particularly appreciated by the public , who demonstrated their enthusiasm with repeated applause.
Pitti Palace Florence
After the first editions that aroused great interest, the municipality of Florence, in 1952, decided to make the prestigious and elegant Palazzo Pitti available to the organization, where the very famous PITTI UOMO event is still celebrated today, one of the main kermesse international men’s fashion.
The fashion shows of those years, in fact, declared the Florentine event to be the most important fashion fair in Europe.
Also driven by this great achievement, in 1958 the National Chamber of Italian Fashion was founded in Rome.
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Glamorous fashion Italy
In the fifties and sixties, Italian cities such as Milan, the capital of fashion, Florence and Rome, were teeming with ateliers and boutiques.
For this reason, the great movie stars, from Italian stars to Hollywood stars, are increasingly beginning to frequent the maisons of the great artists of Italian fashion and to fall in love with this particular style, made of high-level fabrics and finishes and fine craftsmanship .
These were the years of the couturier Emilio Pucci, who conquered the whole world with the Sicilian collection of 1956 and with the one centered on the works of Botticelli, a few seasons later, in 1959, when Valentino Garavani inaugurated his fashion maison in via Condotti, in the center From Rome.
Milan capital of fashion
Let’s now jump forward to the 70s. In that important and iconic historical period, the city of Milan is the true nerve center of Italian fashion and beyond.
In those years, in fact, many of the Italian fashion brands were born, which still today dictate the law on the catwalks of the whole world.
The fundamental protagonist of this new wave of Italian fashion in the world is certainly Elio Fiorucci, who in 1977 opens his shop in the Passarella gallery.
Fiorucci is undoubtedly an essential figure for Italian clothing fashion.
Eclectic and visionary designer, he had immediately captured the fashion trends of the period, succeeding perfectly, through his colorful, pop and irreverent style, inspired by the works of pop art artists, who at that time was bringing to the fore characters such as Andy Warhol and later, Keith Haring.
Thanks to his creative vein, the products became known all over the world, and even many illustrious celebrities began to wear them on international red carpets.
The 80s: Italian glamor fashion
We arrive at the legendary 80s, an unforgettable decade and still a source of inspiration for future generations of stylists.
These were years in which consumerism reigned supreme, becoming an increasingly deeply rooted cultural phenomenon, combined with a constant and growing desire to appear and be the center of attention.
In short, these were years in which hedonism reigned supreme and advertising, especially on television – the medium that punctuates the days, especially of young people – became increasingly intrusive.
The most iconic period in history was essentially based on appearances. In recent years, in fact, the obsession with physical fitness also reaches the world of Italian high fashion brands, which is going through a very eclectic and eccentric moment.
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Italian fashion icons
The greats of Italian fashion, in that circumstance, veer towards bold colors and silhouettes, bold and bewitching patterns, and the watchwords are oversize and sequins.
Furthermore, the symbolic garments of this period are precisely colored tights, leather trousers and oversized jackets, with the legendary shoulder pads raging.
Also in this case, Milan city of fashion reiterates that it is the undisputed capital of fashion, and during the fashion weeks held in the city, several icons of Italian fashion stand out.
How can we forget maisons of the caliber of MOSCHINO or the great Enrico Coveri, Romeo Gigli, who soon enchanted Paris and especially, two of the most important Italian fashion personalities, such as Giorgio Armani and Gianni Versace, who in a short time managed to transform the Italian prêt à porter in what we all still know today.
Versace, who before his untimely death, in the 90s became the most important figure of the global fashion system, with unforgettable fashion collections, and the most important supermodels in history treading his catwalks, from Naomi Campbell to Claudia Schiffer, all have paraded for this undisputed genius of Italian fashion in the world.
The future of Italian fashion
Coming to the present day, as it was easy to guess, social media have changed the way of interfacing with the world of fashion.
Nowadays figures such as Influencers, Chiara Ferragni, to mention the best known and most quoted, have become omnipresent, trying to influence our purchases.
In the midst of all this, online shopping has become more and more common, leading customers to turn to more compulsive and less quality shopping.
Therefore, we tend to prefer less demanding clothes, comfortable sneakers instead of custom-made shoes and approved T-shirts from the most popular Italian fashion brands.
It must be said, however, that today for the new generation of the fashion world, there are many more opportunities to emerge than in the past; in fact, thanks to e-commerce and above all to the Internet, you have the opportunity to make yourself known and sell your products online, even all over the world.
Well dear friends of CF MODA, we hope you enjoyed this journey through the history of Italian fashion.
CF MODA, The Editorial Team
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Hi, I’m Corrado Firera, digital entrepreneur and Italian blogger. I created my first website in 2017, since then I write fashion and lifestyle articles. To get further information about me or the web site, go directly to the “about me” section. Good continuation!!